El Hormiguero (The Anthill) is a hit in Spain, and for a good reason: the hosts are a media-savvy guy, and two wise-cracking ants. The US version of the show would bring a new host, and of course: the ants. 

We created the digital campaign with the ants "taking over" big and emblematic USA scenes.  It was used on social media, and lets just say: the ants got lots of likes!